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India’s E&M industry resilient on strong user engagement, ad push
India’s entertainment and media (E&M) industry is projected to grow 7.4% annually to $36.7 billion by 2030 from $25.7 billion in 2025, with digital advertising, video OTT and gaming driving much of the growth even as traditional TV and print remain resilient, according to a PwC report published Thursday. India’s growth rate is nearly twice the global E&M industry rate of 4%, the report said.
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