Cnbctv18 · ArtificialIntelligence
IAS India’s Ashish Trivedi: Independent measurement is key as AI reshapes
Ashish Trivedi, Business Development at IAS India, explains why brands need independent verification as ad spending shifts to closed platforms and quick commerce. He discusses the growing risks from AI-generated content, ad fraud, and brand safety, while highlighting why real-time measurement will become even more important as video and commerce continue to grow. How should marketers prepare for this shift?
Licensed summary · LicensedSummary