Cnbctv18 · DistrictNews
Gen Z isn’t one cohort: Visa’s Gaurav Ramdev says marketers need to think beyond
At Storyboard18’s Global GenZ Summit, Visa’s Gaurav Ramdev, Uber India’s Arpit Tyagi and Havas Media Network India CEO Mohit Joshi examined how brands can move beyond trend-chasing to build lasting cultural relevance. The executives discussed why marketers must understand Gen Z beyond age-based cohorts, how psychographics and real-time behaviour are reshaping targeting, and why the traditional marketing funnel is collapsing. They also warned against an excessive focus on short-term ROI, urging brands to balance instant reach with long-term brand building and cultural connection.
Licensed summary · LicensedSummary