Afaqs · Technology
Hocco launches Bullet Ice Cream in Mirzapur collaboration
Ice cream brand Hocco has collaborated with Mirzapur: The Movie to launch a limited-edition Bullet Ice Cream, extending the franchise’s pop-culture identity into a consumer product. Hocco's vice president of e-commerce Prathamesh T., who announced the collaboration on LinkedIn, described the product as a launch “as bold, unexpected and unapologetic as the show itself”. He said the collaboration brings together “pop culture, nostalgia and a whole lot of flavour”, adding that the product comes with “full Mirzapur vibes”. View this post on Instagram The product is shaped around the bullet, a visual cue strongly associated with the crime drama franchise. Hocco has built the communication around the line, “ILAKA APNA, RULES APNA AUR..BULLET BHI APNI”. According to the VP, the Bullet Ice Cream will soon be available on quick-commerce and e-commerce platforms including Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon and BigBasket.
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