Cnbctv18 · Entertainment
Can art survive without commerce? Artists, designers and ad leaders debate the creative economy
Artists, designers and advertising leaders are rethinking the relationship between creativity and commerce as brands increasingly use art to build cultural relevance and reach new audiences. Jayesh Sachdev, Sujata Biswas, Krsnaa Mehta and Rajdeepak Das discuss why artists need greater creative freedom, how commerce can help art scale, and why genuine collaboration could reshape India’s growing creator economy.
Licensed summary · LicensedSummary